What is Adobe Marketo Engage?

Adobe Marketo specializes in marketing automation and customer engagement, catering primarily to medium-to-large businesses. Core features include lead management, email marketing, and multi-channel campaign orchestration. What sets Adobe Marketo apart is its advanced analytics and AI capabilities, allowing for highly targeted customer journeys. Seamlessly integrated with Adobe Experience Cloud and other enterprise solutions, Marketo is ideal for businesses looking for a robust, scalable marketing automation platform with deep analytics.