Zoho CRM is a cloud-based customer relationship management platform designed to automate daily business activities and improve engagement. Core features include multichannel communication, analytics, and AI-driven sales assistant. Unique to Zoho CRM is its extensibility through Zoho's suite of business apps and third-party integrations, making it a scalable solution. Recommended for businesses of all sizes looking for a customizable CRM that can adapt to complex workflows and diverse operational needs.