ConvertKit offers an email marketing platform aimed primarily at creators, bloggers, and small businesses. Core features include visual automation funnels, customizable forms, and targeted email sending. What sets ConvertKit apart is its simplicity and its focus on helping creators grow their audience and income. With native integrations for platforms like Shopify and WordPress, ConvertKit is an excellent choice for individual creators and small businesses looking for a straightforward, effective tool to manage their email marketing.